All of the NEW and USEFUL Instagram updates you need to know about
USEFUL NEW INSTAGRAM UPDATES
Instagram has been busy rolling out some NEW features for business accounts.
Below is an overview of everything new and useful for your account.
A point to note is that carousel posts (more than one image) are having a moment and are BRILLIANT for encouraging more engagement and reach. If you haven’t posted one in a while why not remind people how they can work with you or what you have coming up using the new text overlay feature?
Carousels and text posts are great ways to share value with your audience. Remember for Instagram you want to post these in Portrait mode (4:5) - this will ensure they ‘fill’ as much of your audience’s scrolling screen as possible.
Ideas you could try…
- Let people know how they can work with you
- Tips and advice. Share 5 things that will help with x or 3 ways you can do y (answer your most frequently asked questions)
- Showcase or deep dive into events/offers you have coming up
- Share before and afters (show the after first)
- Round-ups - month, week, project, out and about, day in the life….
- Step-by-step instructions
Adding comments to Stories is a great way to get more visibility on your account as other people will also see the comment. Keep them relevant to the Story.
Notes left on other people’s posts and reels will disappear after 3 days. They are a great for encouraging engagement.
With regards to the new fonts available (across reels, stories and post text) it’s important to confuse your audience by using lots of different ones. Pick one that is easy to read on the go and similar to your ‘brand’ and stick with it.
A much needed update which allows us to now retrospectively add collaborators to reels, posts and stories.
